I think the attention is well deserved. I’ve always been a lover of bike riding; the romanticism of riding a bike through a park or along the beach is enough to inspire even a couch potato to exercise.
Thanks to this love for the humble bicycle a number of high end fashion houses are making riding even more über cool.
French fashion house “Celine” is about to launch a range of bicycle friendly outfits. The range will be “classy and practical” including tank dresses, shorts and leggings. No more fabric stuck in the oily chains!
http://coolermag.com/news/-/europe/french-fashion-house-to-design-bicycle-collection.html
A basket for all your treasures - Top 3 by Deign store is stocking the Carrie basket from Stockholm company Design House. The basket has gorgeous detail and a there’s a huge bonus - it doubles as a shopping basket!
http://top3.com.au/detail.php?item_name=carrie+bike%2Fshopping+basket
The ultimate in bicycling – the Chanel bike £6,200. The Bentley of bicycles.
http://www.chanel.com/fashion/7#7-impressive-details-define-this-unique-couture-bicycle-developed-for-chanel-by-a-high-quality-manufacturer-all-spare-parts-brakes-saddle-speed-shift-system-are-made-by-leading-worldwide-specialists--8,6,5,5
Even the Sartorialist has dedicated a whole photo series of people looking chic on bikes. His beautiful images can be found at http://thesartorialist.blogspot.com/search/label/Bicycles
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